Why.Not? View website

Editor's review

Published 29 Aug 2015

I guess that, if you had to nail Why.Not? down, you could call it spam in reverse. But there's a big difference between this new social networking app for Android and old school information sharing. Here, you have total control over the content and information that you access and interacting with. Why.Not? let's us see all the interesting events and people that surround us but gives you the opportunity to see them on our terms and under our control. What's more, you can deal with your interactions immediately because they are only visible for one day. Unless you want to make contact and share details , everything disappears into cyberspace forever at midnight and tomorrow you can start all over again.

Why.Not? is a simple but very powerful app that could change the way that we react and interact with the things that interest us. It gives us the chance to see all the events, the fascinating people and the public announcements without ever having to be committed to any of them - unless we want to. Just register by email and check one of the choices in the discovery setting within the app. If you see something that stirs your imagination, you can simply drop a Why.Not? to them and let the magic begin. If you wish, you can link up and exchange messages or leave a comment on the page. Why.Not? Is an information source that gives the user a conduit to receive important announcements and sales opportunities. But it's not just another form of advertising and marketing. Why.Not? only delivers on your terms. If you aren't interested in what they have to say (or maybe the person you meet up with is not interesting enough) you can simply ditch them by sending them a Not.Now! rather than a Why.Not? Nobody is any the wiser as to who you are and nobody gets your personal details - unless you want them to know, of course - and everything disappears at midnight. So, where does all this information come from? Well, if you have a business or entertainment event that you need to promote (or maybe a shop sale or a party,) you can simply register your event or enterprise online along with your location, some info about what you do and what you’re offering right now. If a viewer shows interest by sending you a Why.Not? reply, you can schedule messages to them. They might come and visit your online or Main Street store or they may just send you a message on your wall. You’ll know exactly who they are and be able to respond to them by name - making it far more personal than the rather impersonal spam marketing. If they are happy and send you their details it gives you a better opportunity to make contact and sell your services whether it be details of a party or a conference or an offer that is too good to miss.

Why.Not? Lets go change the world! The developers mission statement says that their aim was to make everyday online interaction easier and more exciting. They also want to change the tedious exchange of address details, emails and registrations. The app gives you the opportunity to make friends or to interact with someone who you've never actually spoken with but may have a common link with. It also gives you the chance to take advantage of events that are happening around you like sales, public announcements or even safety warnings. Your interaction may be only be for a few minutes but thats the beauty of it. It's on your terms and you decide how far you want to take it. And it all ends at midnight with the chance to do it all over again tomorrow. I believe it was President Obama who evoked the phrase "Let's change the world" when addressing University of Maryland students about the benefits of Obamacare back in 2008. Why.Not? might not change the world but it could well be the app to change the way we interact with our favorite things online.