I'm sure, at some point in our online lives, we've all asked Google or Alexis (or whoever else is out there if it comes to that,) some questions that we need answers for. What you tend to get back is a loose interpretation of answers because you're asking the whole world about something that may well be a local issue. For example, you might want to know which is the best sushi restaurant close to you. Now, what you don't want is to get an answer that tells you which business has spent the most money to get their restaurant to the top of the search list. What you are really looking for is ... More
As I'm sure we are all aware, our shopping habits have changed dramatically over the last couple of years. The emphasis on bricks and mortar stores has slipped away and much of our day-to-day consumerism has moved towards an online setting. Whereas before, there was a reluctance for buyers to take much notice of online advertising, nowadays it has become a part of everyday life. Consequently, to get the best out of their advertising campaigns, marketers are having to be smarter in their methodology in order to target the right people and get the most out of their digital campaigns. Rather ... More
When we start up a new digital business there is always the hope, of course, that it will be successful. Some of us may even dream that it will be so successful that, in the not too distant future, we can be competing with others for a place on the Fortune 500 list. That could be some way off yet but, you know what they say, from little things, big things grow. If we want to put ourselves in the running then, the first thing we need to get right is our organizational skills. The big successful companies spend a small fortune on getting the basics right so that the flow of work runs easily ... More
Here are a few rather alarming facts for you. In the US this year, the number of data breaches on our phone and computer systems has gone through the roof. Figures released at the end of September show that, at that point, there had been 17% more breaches than in the whole of 2020. In fact, the 3rd quarter of 2021 has seen more data compromised victims than the first two quarters combined. It's reckoned that a cyber attack or a hack happens about every 39 seconds in the US and that equates to about 2,244 every day. That figure is expected to rise to every 11 seconds in the near future. More
It's been a while now since many of us have had the chance to have some sort of a vacation. Whether it is a visit to our loved ones on the other side of the country, a trip to a getaway in the countryside or a vacation to a resort on the other side of the world, there's no doubt that it will do us all the world of good to get away for some rest and relaxation. It's exciting, isn't it! The countdown to the day we leave is almost as exciting as the day we leave. Three weeks...two weeks...seven days etc. More
Creating new, interesting and relevant content for our readers has always been hard work. The viewing audience demands topical and engaging copy on a regular basis or they could simply walk away and read someone else's newsletter, blog or article. Having been a writer and reviewer for many years I realise that, more often than not, it's that first sentence that's the hardest part. Once you've got that first line written down, much of the rest generally follows suit. However, sometimes we need a little help in getting that first line and composing the message that will keep our customers ... More
When I look around at my local community, I would say that two things have emerged from continued lockdowns around the world. It seems that many have decided on having a baby or on getting a pet. Now, let's not worry too much about babies right now as their health is monitored from day one by health professionals but pets are a different kettle of fish, if you'll excuse the idiom. There are an awful lot of people out there who have never had the responsibility of owning an animal and have little or no idea what to do if their pet gets sick or injured except by taking them for an expensive ... More
Since the beginning of the century, personal fitness has been one of the boom industries that have exploded across the globe. You just have to look at the number of old video stores that have succumbed to the fully equipped gym to see that. Since Covid kicked in, it's gone through the roof. However, the fitness phenomena was interrupted when many gyms were forced to close down as the pandemic ripped its way across the world. Unsurprisingly, gym equipment suppliers saw their sales figures going up and up as people set up gyms in their own homes. More
In a recent interview, Fox TV 'news' host Tucker Carlson was asked whether he ever lied to his viewers. He responded by saying: “I guess I would ask myself, like, I mean I lie if I’m really cornered or something. I lie. I really try not to. I try never to lie on TV. I just don’t – I don’t like lying. I certainly do it, you know, out of weakness or whatever." In an age when 'fake news' has been one of the main go-to phrases, that's a more than worrying statement. Is it any wonder then that our younger people seem to be less engaged with what's going on around ... More
Chances are, if you want to do something like removing the background from a photograph, you're going to use something like one of the many versions of photoshop. The problem there is that it could cost you hundreds of dollars per year and you'll have a whole lot of features that you will rarely use. The very cheapest version I found when researching was ten bucks per month. So, I'm sure it'll please the many marketers, web designers, photographers, ecommerce sellers and freelancers out there that what we have here is a top of the range online background remover and its absolutely free ... More
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