Email Marketing apps

Analyze all your social network marketing in one easy place

Social media monitoring is the big thing at the moment. And rightly so! It's all very well to set up your marketing and promotional activities with the plethora of social networks that are available, but it's another to analyze the results and see which ones work and which ones could do with some fine tuning. MarketingStick is a cost effective way of gathering all the stats and data from all your social networks so that you can view and analyze the results in one neat package. This simple set of tools not only tells you how many Tweets were read or the leads that have come from your ...  More

MarketingStick Mar 9th 2013

Zen-like digital marketing for your collaborative team

We seem to have reached a point in software and app development where it is now as equally important to present a user friendly platform that people will feel comfortable with and actually  use rather than the old way of packing your product with neverending features - many of which never get used. And with online marketers now being inundated with business as more and more customers divert their advertising dollars towards the smartphone and tablet revolution of the last couple of years, it is more important than ever to be able to plan, organize and track all your projects. ...  More

Brightpod Mar 8th 2013

Monetize your iDevice

Ten years ago the word viral suggested something bad when it came to computer use. The nature of the word led thoughts towards viruses that would harm your computer or spam that would fill up your email in box with adverts for fake Rolexes and Viagra but why those two went together, I will never know. These days viral marketing is a legitimate and intelligent may of getting your message across that works on the 'suggest' theory rather than it being thrust down your throat. Nowadays, in fact, the tables are turned and the smartphone user can actually make money out of promoting products. ...  More

iBee Mar 7th 2013

Analyze your social network campaigns to the nth degree

After the last US election, Barack Obama's chief strategist David Axelrod's skoffed when it was suggested that his boss had made a gaffe when talking about a particular sensitive subject in an off the cuff interview. At this level of Government, Axelrod stated, nothing is done by accident and every word and nuance is planned to the nth degree. You can also use this logic to produce a perfect marketing and advertising campaign. Businesses that use Instagram as an advertising medium now have a new set of analytical and marketing tools to boost their coffers.   Given that Instagram now ...  More

Nitrogram Feb 15th 2013

Monetize and modernise your CAPTCHA's

I have to tell you that I hate those warped numbers and letters that websites often put on their page to verify that you are a human and not a robot. Those jumbled characters are known as CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) and you have to admire them in one way because they are a good security device. However, the amount of time I read them wrongly makes it a problem. Minteye is an app for marketers and advertisers that has come up with what appears to be a more sensible approach by straightening the jumbled characters into something ...  More

Minteye Jan 26th 2013

The next generation of email marketing

You just can't call it spam anymore. You see, email marketing has moved on such a long way from the days of the bulk email that everyone out there would dread receiving. People assumed (quite rightly in many cases) that there was always a viral aspect in unwanted emails and found all sorts of ways of stopping them. This, of course,  defeated the purpose of the advertising campaign. So email marketers take a different line these days. Transactional emails are ones that are triggered by a different action. If you sign up for something and get a welcoming email back that's a ...  More

MailerLoop.com Jan 10th 2013

Follow up on incomplete shopping cart transactions

It's said that nearly three quarters of all online shopping cart transactions don't get completed before going to purchase, for one reason or another. It may be that the customer doesn't have their credit card readily available or they don't understand the form they are filling in. It might even mean that their dinner is ready and they will  have to "finish it next time." So, you've done all the hard work to lure the customer  to your site, they've made a decision on buying something but you don't get the dollars. What can be done to encourage those people to finish off their ...  More

CartStack Dec 31st 2012

Free wishes and a marketing opportunity

Now that we have made it past the debacle of the Mayan Calendar and Christmas is literally just around the corner it could be the right time to add a little charity to our lives. Treestmas is an ongoing benevolent project for marketers as well as wish givers that aims to encourage businesses to donate money to their favorite charities while gaining valuable advertising. Nothing unusual there you might say. However, visitors to Treestmas can add their own totally free wishes to the site and go in the draw for a bigger prize. So it might be time for all you marketers out there to think about ...  More

Treestmas Dec 24th 2012

Move emails, folders and multiple accounts to a new provider fast

There are a number of reasons why people are reluctant to change over their email service. Apart from losing your precious email address that you've used for years the biggest problem seems to be the hassle of physically changing everything over to a new provider. It's roughly the equivalent of changing your bank account. Auriga Migrate Mail is a new email SaaS application that makes switching providers simply, easily and quickly.   There are many reasons why we might switch over to a  new  email provider but very few of us actually go through with it. I swear that many ...  More

Audriga Migrate Mail Dec 14th 2012

A new way to engage benefactors for your non profit organization

If there is one thing that has emerged from the recent US election it is that, whether you approve of the massive political advertising campaigns or not, the behind-the-scenes fundraisers did an incredible job of getting people to donate. It's said that each side raised and spent close to a billion dollars on their campaigns over the period. Inspiring people to donate has moved on from the cold calls of old to a much more analytical method of coaxing the last dollar out of their donors. Encore takes a new approach to fundraising and engaging donors for non profit organizations by inspiring ...  More

Encore Nov 9th 2012