Marketing Online apps

Zen-like digital marketing for your collaborative team

We seem to have reached a point in software and app development where it is now as equally important to present a user friendly platform that people will feel comfortable with and actually  use rather than the old way of packing your product with neverending features - many of which never get used. And with online marketers now being inundated with business as more and more customers divert their advertising dollars towards the smartphone and tablet revolution of the last couple of years, it is more important than ever to be able to plan, organize and track all your projects. ...  More

Brightpod Mar 8th 2013

Monetize your iDevice

Ten years ago the word viral suggested something bad when it came to computer use. The nature of the word led thoughts towards viruses that would harm your computer or spam that would fill up your email in box with adverts for fake Rolexes and Viagra but why those two went together, I will never know. These days viral marketing is a legitimate and intelligent may of getting your message across that works on the 'suggest' theory rather than it being thrust down your throat. Nowadays, in fact, the tables are turned and the smartphone user can actually make money out of promoting products. ...  More

iBee Mar 7th 2013

Analyze your social network campaigns to the nth degree

After the last US election, Barack Obama's chief strategist David Axelrod's skoffed when it was suggested that his boss had made a gaffe when talking about a particular sensitive subject in an off the cuff interview. At this level of Government, Axelrod stated, nothing is done by accident and every word and nuance is planned to the nth degree. You can also use this logic to produce a perfect marketing and advertising campaign. Businesses that use Instagram as an advertising medium now have a new set of analytical and marketing tools to boost their coffers.   Given that Instagram now ...  More

Nitrogram Feb 15th 2013

Monetize and modernise your CAPTCHA's

I have to tell you that I hate those warped numbers and letters that websites often put on their page to verify that you are a human and not a robot. Those jumbled characters are known as CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) and you have to admire them in one way because they are a good security device. However, the amount of time I read them wrongly makes it a problem. Minteye is an app for marketers and advertisers that has come up with what appears to be a more sensible approach by straightening the jumbled characters into something ...  More

Minteye Jan 26th 2013

Follow up on incomplete shopping cart transactions

It's said that nearly three quarters of all online shopping cart transactions don't get completed before going to purchase, for one reason or another. It may be that the customer doesn't have their credit card readily available or they don't understand the form they are filling in. It might even mean that their dinner is ready and they will  have to "finish it next time." So, you've done all the hard work to lure the customer  to your site, they've made a decision on buying something but you don't get the dollars. What can be done to encourage those people to finish off their ...  More

CartStack Dec 31st 2012

Free wishes and a marketing opportunity

Now that we have made it past the debacle of the Mayan Calendar and Christmas is literally just around the corner it could be the right time to add a little charity to our lives. Treestmas is an ongoing benevolent project for marketers as well as wish givers that aims to encourage businesses to donate money to their favorite charities while gaining valuable advertising. Nothing unusual there you might say. However, visitors to Treestmas can add their own totally free wishes to the site and go in the draw for a bigger prize. So it might be time for all you marketers out there to think about ...  More

Treestmas Dec 24th 2012

Boost your sales by fine tuning your sales force

So, how are things going with your business? Times are a little bit tough, aren't they. You probably think that your team is pretty well organized and on the ball but there is always room for improvement and maybe now is the time to do it. If you think your business could do with a bit of fine tuning and a sales boost then SalesBoost is a 'software-as-a-service' application for mobile that aligns your sales force and arms them with the right information to increase sales and close deals faster.   Yapmo SalesBoost is a great application that synchronizes your sales and marketing ...  More

Yapmo SalesBoost Oct 28th 2012

Create unique competitions to engage and encourage more followers

One of the 'great leaps forward' of recent times in the world of apps has been the unabashed realization that social media advertising can really work for you. The second giant leap has been the provision of great business tools to monitor, market, promote and analyze your campaigns through your favorite social networks. BeeLiked is a new social media marketing platform that specializes in running engaging and easy to create competitions of various sorts. The idea is to keep your customers satisfied whilst offering a chance to increase your return on income.   BeeLiked is a new social ...  More

BeeLiked Oct 19th 2012

Find your product's true potential with a virtual test audience

If you have run the gamut of marketing gurus you will already know that advertising runs on the '4P' concept. For those not in the know the concept is that all advertising is based on Product, Price, Place and Promotion and that is exactly where this sales and marketing application fits into the market. My Brand Check App Pro is a product evaluation app for iOS that offers an extensive 4P oriented questionnaire to analyze your product's strengths and weaknesses to boost sales as well as looking at its place in the current market.   If you have an interest in marketing and wish to ...  More

My Brand Check App Pro Sep 21st 2012

The next evolution in Twitter marketing

Over recent weeks FeedMyApp has reviewed several excellent social media monitoring apps like Postano, Zoniz and Rolio and Social Follows is certainly another one to add to that list. This monitoring and analysis app for social media features a comprehensive set of tools that acts like a damned good personal marketing assistant to define, target and engage your customers like you haven't done before. SocialFollows is highly professional, is easy to use and presents all of your Twitter accounts in one convenient place. And, what's more, it's free for the small business with just a couple of ...  More

SocialFollows Sep 21st 2012

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